Chappy Jobs: Field Marketing Manager
Chappy is a new dating app exclusively for gay men. We launched in March 2017 and are looking for creative, forward-thinking recruits to join our mission to change gay dating for the better and expand our presence within the community.
To continue our rapid growth in the US, Chappy is looking for a rockstar Field Marketing Manager to lead the planning and execution of our national and local grassroots community efforts in key markets. The person in this role is a well-connected, organized creative thinker who loves brainstorming new ideas, either on their own or as a collaborative effort. Everything from the coolest merchandise we create to innovative ways we recruit the best guys in each city (and much more!). You will drive the go-to-market strategy for how we engage and retain our highly-motivated college and brand ambassadors. In collaboration with our brand marketing team, you will be responsible for activating all local efforts to promote our bi-monthly campaign theme(s); making sure ambassadors, influencers, and tastemakers are armed with all the information and tools they need to spread the word about Chappy.
We are looking for an uber creative self-starter who thrives in a fast-paced startup environment. Ideally, someone who already plays an impactful role in their own community. We’re building out the US team, so there is endless opportunity to grow in this role. We look forward to meeting you!
Role and Responsibilities
- Manage a fast-growing, grassroots national team of both college and professional brand ambassadors across all key markets
- Curate, maintain and build our growing network of local/regional Tastemakers with programs and activations to keep them highly-engaged with the Chappy brand
- Manage the relationship with our influencer marketing agency, briefing them on upcoming campaigns, objectives and targets, defining KPI’s around monthly campaigns
- Closely oversee and manage key weekly/monthly/quarterly outreach and onboarding targets, budget and spend & download goals
- Ideate, develop and execute offline and online recruitment strategy and tactics
- Oversee short and long-term planning aligned with overall company goals
- Manage and lead outreach to short/long term potential local/national partners (local workout studios, gyms, bars, restaurants and more)
- Lead outreach to key colleges/universities in core markets and plan strategic recruitment and awareness activations
- Facilitate and manage merchandise development with key merchandise partners and US distributor
- Manage local ambassador events and non-profit partnerships/sponsorships
- Manage monthly and quarterly ambassador network budget planning and reporting to internal stakeholders
- Come up with creative ways to leverage partnerships (giveaways, influencer events, and more) and manage execution
- Develop monthly ambassador campaign reports
- 3-4 years experience working in a professional office environment (preferably agency or in-house marketing team)
- Experience in managing and collaborating with cross-functional teams
- Highly creative, with a keen understanding of cultural moments and the gay community
- Exceptional attention to details
- Must be a self-starter and always the one to ask “What’s Next?”
- Strong ability to manage and prioritize a multitude of tasks on any given day and time
- Experience in a startup environment in a similar role a plus
How to apply
Please contact us via firstname.lastname@example.org
Chappy is a brand new dating app aiming to begin a new chapter in gay dating. With a unique sliding scale that allows users to choose their mood for Mr. Right to Mr. Right Now, users are given ultimate control to only match with compatible guys looking for the same thing. Our mission is to empower gay men with a safe, welcoming and high quality platform for connecting and dating online.
As Bumble’s brother company, we have unparalleled support and technology to help us become the leader in gay dating on a global scale. With our unique team coming from backgrounds in TV, dating, hospitality, advertising and more, Chappy has all the components required to become a huge player in the international dating scene and is looking to recruit exceptional talent to join our founding team.